Privacy policy

LAST UPDATED: January 31, 2024

 

C3 Metrics, Inc. ("we", "our", and "us") offers a technology platform that helps marketers understand the value of their media and advertising channels. We call our Platform the “C3 Metrics Attribution Data Cloud.” It works by connecting media interactions with expenditures and consumer actions. As an example, for digital advertisement, we track a) media exposure (the users who saw an ad), b) media response (e.g., the users who clicked an ad), and c) conversion information (e.g., the action a Client’s user takes, such as an online purchase, an information request, or a document download). We also collect other information from our Clients, including information they provide on advertising spend, reach and effectiveness.

We collect information for our use (such as through this website), and to support our Platform and services delivered to Clients. This Privacy Policy ("Policy") explains our privacy practices regarding the information that we collect, use, share, and secure from visitors to https://c3metrics.com, (our "Website"), our technology platform (the "Platform"), our services ("Services") and any information collected from those who use our Platform and Services (our "Clients").

We collect information, including Personal Information, when you use our Website and when Clients use the Platform or Services. As used in this Policy, "Personal Information" means any information which, either alone or in combination with other information, identifies you as an individual, such as your name, mailing address, and email address.

 

INFORMATION COLLECTED VIA OUR WEBSITE AND FROM CLIENTS

Information Collected Automatically When You Use Our Website and Services: Through cookies, web beacons or other technologies, we may track and collect information about your computer and software when you visit our Website. This information can include IP address, domain server, type of computer, type of web browser, access time and date, session information; and referring websites addresses. This information does not personally identify you. Among other uses, this information assists us to design our web pages and to continually improve our Website and services to better meet the needs of our Clients and potential Clients.

Information You Volunteer: To access certain services and information that we offer via the Website or other means, we may require that you provide us with information that personally identifies you, such as your name, mailing address, email address and home and business telephone numbers ("Personal Information"). If you communicate with us by email, or otherwise complete online forms, surveys, or other means, the information provided in those communication may be collected as Personal Information.

Information We Collect When You Contact Us: When you contact C3 Metrics or communicate with us in any other way, we may collect the information, files, materials, or data that you submit.

Information We Collect From Clients and Potential Clients: If you become a Client, we will collect user and security credentials allowing you to log in to our Platform. We may also ask you for a phone number, title, company address and similar information. We may also collect billing information, and a contract outlining terms, fees, and conditions for using the Platform. We will also collect information for current and potential Clients to help us market our services to them and will provide options to opt-out of such communications as required by law.

Before we use your Personal Information for a purpose that is materially different than the purpose for which it was collected, or for that you later authorized, we will provide you with the opportunity to “opt out.” For more information you may contact us at privacy@C3 Metrics.com.

Cookies and other Tracking Technologies

The Website employs cookies. Cookies are small text files placed in the 'Cookies' folder on a visitor's device and allow C3 Metrics to remember the device. The cookies placed by C3 Metrics' are readable only to C3 Metrics, and cookies cannot access, read or modify any other data on a computer. Most web-browsers offer the option to prohibit the placement of a cookie. If a visitor prohibits the placement of a C3 Metrics cookie, C3 Metrics does not gather any information on that visitor, but the absence of a cookie and/or a refusal to accept a cookie might require you to re-enter certain information at each visit, or otherwise prevent us from customizing the Website's features according to your preferences. And, we will still collect the information noted above in section titled “Information Collected Automatically.” You may also delete a cookie manually from your device. For more information about cookies, please visit http://www.allaboutcookies.org/cookies/.

How We Use Information Collected on the Website and from Clients

C3 Metrics may use your Personal Information to register you to use C3 Metrics’ services and/or products, contact you to deliver certain services, materials or information you may have requested (e.g., a request for information by clicking on "Contact Us" tab, "Build a Scorecard" tab on the Website), authorize access to areas of the Website, improve the content and general administration of the Website and our services, and provide you with notices regarding our services. Generally, if you become a Client, there will be an additional agreement between us that provides information, terms, conditions and other important expectations on data transmission and usage.

We may also use information collected to a) monitor and analyze trends and track usage and user movement on the Website, and b), develop, improve, and refine the Platform and Services. We may also use this information to identify fraud or other unauthorized or illegal activity as well as generally to promote safety and security.

Without limitation, we reserve the right to use Information to carry out other purposes as identified and for which the Information was provided

 

INFORMATION COLLECTED THROUGH OUR PLATFORM

C3 Metrics’ Services include data collection, processing, and analysis - the results of which are delivered to our Clients in aggregated form. Overall, the Platform captures, combines, cleans, and normalizes data from a Client's marketing vendors and sources of conversion data. Our Clients, who are generally businesses marketing products or services, use this information to optimize marketing programs and expenditures. 

To provide the Services, C3 Metrics works with Clients, Marketing Vendors and, possibly, Third Party Data Providers.

Clients: C3 Metrics offers its services to companies that advertise to consumers and may work with them directly or indirectly through an Advertising Agency they employ.

Marketing Vendors: These are companies that provide marketing services to Clients. These services may include digital marketing such as Search Engine Marketing, Email Marketing, Display Advertising, or others. These companies may also include vendors that provide offline marketing such as television, radio, out-of-home or mail.

Third Party Data Providers: These are companies that provide Clients or C3 Metrics with additional information on interactions or journeys or conversions. For example, Third Party Data Providers would include companies that provide offline purchase data for Clients.

 

Our Platform receives data on a Client’s marketing activities, and frequently includes:

  • A Unique ID for an interaction with advertising media – Our Platform creates and/or collects a pseudonymous unique identifier relevant to the source of data. On web browsers, this will probably be a unique user id created by C3 Metrics or generated by another system. On mobile devices, we may use the mobile advertiser ID provided by the mobile operating system. On a Connected TV, we may use the subscriber ID provided by the connected TV manufacturer. None of these IDs will be used by C3 Metrics to identify an actual person, but they allow our Platform to identify a browser, computer, mobile device, or TV, and might allow the possible aggregation of these devices into a unified graph or collection unit (e.g., all users using a particular operating system, or all users within a geographic area, or all users seeing a particular advertisement or creative alternative).

  • Ad serving and log file data - Our Platform also collects other information about a digital advertisement, such as ad campaign data provided by the Client, the date/time the ad was seen, the user agent and IP address, the referrer, and the landing page URL.

  • Client provided data - Our Clients may provide us additional identifiable information that might include a unique user identifier created by the Client, your email, your address, the total amount spent on a purchase, whether you are a returning customer, or other relevant data. We work with Clients to minimize the identifiable information transmitted to us, and to take steps – noted below – to increase the security of that information during transit, processing, and storage.

C3 Metrics uses the data collected about your browser or device to provide Services to Clients, which include: 

  • Advertising Attribution - Our Platform collects data about your browser or device to create "consumer journeys.” Consumer journeys help our Clients better understand which (if any) ads engaged and drove you and other users to visit their sites and/or participate in a conversion event.

  • Segmentation and Aggregation - Our Platform will collect data allowing our Clients to place users into segments or aggregations such as "new customer" and "recurring customer,” allowing them to better understand the effectiveness of their marketing programs.

  • Fraudulent and Invalid Traffic Identification – Our Platform compares received advertising traffic with lists of known or suspected fraudulent activities, and those enabled by ‘bots and spiders,’ and other non-human or unidentifiable sources.

 

C3 Metrics collects data in various ways.

  • Some Clients place, or allow us to place, tracking pixels and JavaScript tags onto their websites. Some clients pass data to us directly, or via their marketing vendors or third-party partners. Many clients use both methods.

  • On mobile devices, we might use cookies within a browser, or we might collect data through integrations with application owners and the mobile analytics companies to which they integrate.

  • We may use analytic data and reports provided by other platforms, such as Google Analytics, if our Clients are using those services.

  • We may also engage in “cookie syncing” and other forms of ID synchronization. ID synchronization occurs when C3 Metrics provides known user identifiers to a third party data provider who then identifies the user and maps the third party’s identifier to the Client’s or C3 Metrics’ unique identifier for that user.

 

HOW WE SHARE INFORMATION WE COLLECT

We do not share your personal information with third parties without your consent other than:

  • To Deliver our Services to Clients - C3 Metrics shares aggregated data collected via the Platform with Clients and their marketing partners to inform Client media plans, strategy, and actions.

  • With Our Service Providers – We may share information with third party agents and service providers (e.g., email marketing providers and database) who work on our behalf and use data only as directed by us.

  • In Response to Lawful Requests – C3 Metrics will share information to comply with laws or to respond to lawful requests and legal process (provided that C3 Metrics will endeavor to notify you if C3 Metrics has received a lawful request for your information).

  • To Protect Rights and Property - To protect the rights and property of C3 Metrics, our Clients, agents and others, including activities to enforce our agreements, policies, and our terms of service.

  • In an Emergency - In an emergency, including situations to protect the personal safety of any person.

  • As Part of a Corporate Restructuring - For the purposes of a business deal (or negotiation of a business deal) involving sale or transfer of all or a part of our business or assets (a business deal may include, for example, any merger, financing, acquisition, divestiture, or dissolution transaction or proceeding). In the event of an insolvency, bankruptcy, or receivership, Personal Information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this Policy.

 

OUR SECURITY MEASURES

C3 Metrics maintains commercially reasonable administrative, technical, and physical safeguards to protect the information we collect and process. We utilize encryption and security software and processes to safeguard the confidentiality of Personal Information we collect from a) unauthorized access or disclosure, and b) accidental loss, alteration, or destruction. We work to minimize the amount of Personal Information collected, and we strive to collect and store that data in secure manners, for instance, through secure transmission protocols and security hashing where possible.

Once we receive a transmission, we make reasonable efforts to ensure security within our systems. However, no data transmission over the Internet or storage of that information can be guaranteed to be 100% secure. While we strive to protect your Personal Information, we cannot ensure or warrant the security of any information you transmit to us or receive from our online services, and you do so at your own risk.

CHILDREN’S PRIVACY

We do not intentionally gather Personal Information from visitors who are under the age of 13. If you are under the age of 13, you are not permitted to submit any Personal Information to us. If we learn that a child under 13 submitted Personal Information to C3 Metrics, we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Information from a child under 13, please contact us at privacy@C3 Metrics.com.

THIRD PARTY WEBSITES, AD CHOICES AND CHOICES ABOUT THE DATA IN THE PLATFORM

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. Other websites accessible through our Website have their own privacy policies and data collection, use and disclosure practices. Please consult each website's privacy policy. We are not responsible for the policies or practices of third parties.

And, our Clients’ websites will be governed by the privacy policies outlined in their material, along with their Third Party vendors.

If you would prefer your browser to restrict the cookies being set by our Platform, please follow the instructions in your browser’s security and privacy settings. 

ACCESS RIGHTS AND DATA RETENTION

If you would like to access, change, suppress or limit our use and disclosure of your Personal Information that has been previously provided to us, you may contact us by sending an email containing your request to privacy@C3 Metrics.com.

Except for the information collected via the Platform and Services, which is typically governed by the privacy policies outlined in our relationships with our Clients, we will retain your Personal Information only for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. You may request that we change or delete your Personal Information by following the instructions above.

ADDITIONAL INFORMATION FOR EU INDIVIDUALS

Individuals located in the European Economic Area (“EEA”) are granted additional privacy rights under the General Data Privacy Regulation (“GDPR”). With respect to EU data subjects, Personal Information includes pseudonymous data such as an IP address, a mobile advertising ID or a cookie ID.

C3 Metrics operates the Platform and provides the Services as a “data processor” as defined within the GDPR. C3 Metrics only processes data via the Platform and Services as directed by our Clients and for no other purpose. We process certain Personal Information provided by Clients and partners under contractual necessity. We collect contact details from EU data subjects via our Website with consent, which we seek on our Website. C3 Metrics may obtain additional contact details for current and potential Clients via our legitimate interest so long as these interests are not overridden by your data protection interests or fundamental rights and freedoms.

You may also have the right to make a complaint to a relevant Supervisory Authority. If you need further assistance regarding your rights, please contact us using the information provided below and we will consider your request in accordance with applicable law. Our ability to uphold these rights may depend upon our obligations to process personal information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.

C3 Metrics’ data protection officer and EU representative may be contacted at privacy@C3 Metrics.com.

Note that we may be required to provide Personal Information in response to lawful requests from public authorities.

European Union and Swiss individuals with Privacy Policy inquiries or complaints should first contact C3 Metrics by email at privacy@C3 Metrics.com or via post at:

C3 Metrics, Inc
230 Commerce Way, Suite 101

Portsmouth, NH 03801 USA

 CHANGES TO THIS POLICY

C3 Metrics may change this Policy from time to time. If we make any changes to this Policy, we will change the "Last Updated" date above. Your continued use of our Website, Platform or Services after such changes have been published to our Policy will constitute your acceptance of the revised Policy.

CONTACT C3 METRICS WITH QUESTIONS OR COMPLAINTS

If you have any questions about this Privacy Policy, the practices of our Website, Platform, or Services, or your interaction with our Website, Platform or Services, please contact us at privacy@C3 Metrics.com, or send mail to:

 

Thank you!

C3 Metrics, Inc., 230 Commerce Way, Suite 101, Portsmouth, NH 03801 USA